Drive Traffic, Capture Leads, & increase sales with Our Expert Local SEO Services
Rank at the top, get seen first, and turn your visibility into real sales and profits.
What We Do to Help Your Business Rank Locally
We manage a full SEO campaign that includes on-site SEO, off-site SEO, and Google Business Profile optimization to improve your local search rankings. We first analyze your current performance and how strong or weak your competitors are. This analysis allows us to create a complete strategy to help your business rank higher in Google Maps and in search engine results pages (SERPs).
We focus all our strategy and resources to rank your business higher in search engines, AIO (AI overviews) and AI search platforms like Perplexity and ChatGPT when your clients search for you.
Local SEO Audit
We cannot improve what we don’t know. Our local SEO audit analyzes your Google Business Profile, website, local citations, and backlinks to identify issues affecting your rankings. Once we identify the gaps, we create a roadmap and implement changes to optimize your GBP and website for better organic rankings on Google Maps, to improve overall visibility of commercial keywords of your business and that have maximum impact on your business KPIs
Google Business Profile Optimization
A well-optimized Google Business Profile (GBP) can significantly increase your chances of gaining trust and user inquiries. It is one of the most important assets for your business to rank in the top three for your main commercial keywords.
We would be managing and optimizing your complete GBP profile:
Choosing the Right Categories: We help you select the most relevant categories to ensure you connect with your target audience.
Completing Your Profile: Our team fills out every section of your GBP, including business hours, services offered, and photos, providing potential customers with all the information they need.
Regular Posting: We create and post updates to keep your profile active and engaging, which can boost your visibility in local searches.
Responding to Reviews: We manage your customer reviews by responding promptly and professionally, helping to build trust and credibility.
NAP Consistency: We ensure that your Name, Address, and Phone number are consistent across all platforms, which is important for the relevancy for Google and other search engines.
improved discoveribility
Get Discovered by More Prospects Searching for Your Business
When your customers search for a business, they mostly click on results from the first page or the local map pack. Less than 10% of people rarely go to the 2nd page of Google or even click those businesses.
this is where we come in as SEO experts and help your business rank on the 1st page, so you can make more profit out of your business in an organic way
Local Keyword & Entity Research
While keywords are important, search engines now operate based on semantics and the context of users’ search queries. We don’t just conduct keyword research; we take it a step further by identifying relevant entities for your business, along with their attributes and values (EAV), making our content semantically optimized to connect with users and search engines.
How local SEO Impacts Local Businesses?
A well SEO optimized website can really transform how your business connects with your customers. By improving your ranking on local search results and Google Maps, you make it easier for your clients and nearby people to find you.
This means more qualified clients will be able to visit your website, see your reviews, and get to know your brand better.
The result? You’ll stand out from your competitors and have more opportunities to attract qualified leads. Plus, the best part is that it’s all organic with sustainable and long-term results. This means you won’t need to spend a fortune on paid ads.
On-Page Optimization for Local Relevance
Our local SEO services focusses optimizing all on-page elements which is key to helping search engines understand the context of content. This involves using location-based keywords, optimizing meta tags, URLs, and internal linking, and creating relevant content that answers user queries. We also utilize appropriate HTML tags to structure your content effectively, which also plays a role in crawlability, winning featured snippets and appearing in AI overviews
Schema markup
Schema markup is structured data in JSON-LD format that helps search engines understand your content better. This is especially important for local businesses because it can enhance your visibility in local searches and improve your chances of appearing in the local pack. Well-implemented schema can help win featured snippets and also increase the chances of your visibility in AI-driven search engines.
We ensure to use the right types of schema relevant to your industry and business. This includes incorporating entities and their attributes within the Schema code. By doing so, we provide search engines with clear and structured information, making it easier for them to understand your business and the purpose of your website.
Citation Building and Cleanup
Citations are mentions of your business across directories. Accurate citations significantly enhance your business’s trustworthiness and authority. When search engines find consistent information such as your Name, Address, and Phone number (NAP), across multiple platforms on the internet, they are more likely to trust your business. This trust improves your chances of ranking higher in local search results. Additionally, citations can also help drive traffic to your website and increase inquiries from your potential customers.
Local Link Building
Backlinks are crucial for the success of any SEO campaign. They are often called “votes of confidence” from other websites. These links help build authority, trust, and relevance in the eyes of search engines. In technical terms, backlinks contribute to Page Rank (PR), which is an important metric that search engines use to assess the value of a webpage.
We focus on local link building to boost your business’s online domain authority. Our team works to acquire backlinks from trusted local websites and industry-specific directories. This not only builds trust with search engines but also improves your overall rankings in local search results and AI search engines.
Identifying Relevant Local Websites: We research and target local blogs, news sites, and directories that align with your business.
Creating High-Quality Content: We develop engaging content that is valuable to both users and local sites, increasing the likelihood of earning backlinks.
Outreach and Relationship Building: We reach out to local website owners and influencers to build relationships and secure backlinks.
Semantic SEO Optimized Content for Local Businesses
Appearing for high-intent commercial search terms is crucial for your business’s success in search engine results pages (SERPs). The main goal of your website is to show up when potential customers are searching for services like yours.
We start by creating and optimizing your services and location landing pages. These are the key pages that explain what your business offers and the areas you serve. By focusing on these high-intent keywords, we make it easy for clients to find you when they need you the most.
Additionally, we create content on related core topics. This helps build topical authority and targets clients at different stages of their buying journey. By addressing their concerns and needs, it not only guides them toward making a decision but also helps them take the next action.
Tracking and Reporting
We can’t improve what we can’t measure. We provide transparent and easy-to-understand monthly reports about your rankings for search terms and keywords, calls, website visits, and Google Business Profile (GBP) performance. These reports give you a clear picture of your SEO campaign and show whether it’s paying off.
By analyzing these reports, we adjust our strategy according to the initial roadmap we created. We make necessary changes to our approach if and where necessary to ensure we are on track to meet your business KPIs.
How do we Deliver our SEO Services?
Overdeliver – For every client.
stage 1 – discovery call
At this stage, we’ll have a detailed discussion to understand your business and the services you offer. Here’s what we’ll discuss:
- Business Overview: We’ll talk about your primary services, the locations you serve, and what best you’re known for.
- Competitor Insights: We’ll discuss and understand about your main competitors to research and develop a tailored strategy for your business.
- Lead Generation: We’ll explore the lead generation channels you’ve used or are currently using, and their results.
This stage lets us see your business from your point of view and will also helps you decide if we’re the right fit for your needs.
Stage 2 – site Audit
We’ll perform a comprehensive SEO audit of your website, comparing it with top competitors to identify issues and opportunities.
The audit report will include a detailed action plan, covering on-page, off-page, technical SEO, and Google My Business (GMB) profile audits. We’ll highlight all the gaps, providing a clear roadmap to improve both website and Google business profile performance.
Stage 3 – SEO Strategy
We’ll create a custom strategy based on the audit report and SERP(search engine results page) competitor metrics.
As we implement the strategy, we’ll continuously update it and our standard operating procedures (SOPs) based on the results we observe. This ensures that our approach remains effective, adaptable to changes, and proactive in taking all necessary steps whenever required.
Stage 4 – Implementation
With a strong action plan in place, we’ll begin implementing the best local SEO practices. Your search engine optimization campaign will be in the safe hands of our SEO professionals. Rest assured, you’ll be kept in the loop at every step of the process.
Stage 5 – Analytics & Reporting
At SEO Smith, our analytics go beyond basic metrics, we turn data into actionable strategies that drive growth.
We provide clear, easy-to-understand reports that reveal exactly how your SEO efforts are performing. Our data audits highlight what’s working and where adjustments are needed, ensuring our strategies are always aligned with your goals.
Through continuous monitoring, we uncover opportunities to refine content, adjust keywords, or add new pages wherever necessary.
Our approach to SEO analytics is holistic, focusing not just on tracking keywords but on delivering a thorough performance analysis. This ensures we’re always optimizing your site for better results and sustained growth.
Engage Local SEO Experts for growth of your business
We know how frustrating it can be to invest time and money without seeing results. Finding the right SEO team can be tough – we get it!
We don’t just apply cookie-cutter templates or rely on shady tactics. For us, every project is unique. We start by analyzing your direct competitors, identifying their strengths, and comparing them to yours. Then, we create a strategic action plan to outcompete them using our best SEO knowledge and experience.
It all begins with a comprehensive SEO audit to find gaps and build topical authority of your business, giving you a competitive edge, so your clients can find your business exactly when they need it.
We then create a customized plan for content, on-page, and off-page strategies, designed to help your website climb the ranks sustainably and effectively.
This is where we come in, we’re not just another guess-SEOs, this is where SEO Smith delivers to your satisfaction.
Our Featured services
The organic search landscape is more competitive than ever. You need an agency with the know-how to get your site where it belongs: at the top of the search listings. As a full service SEO agency we have tools, expertise and proven track record to do that and more.
Competitor Analysis
Analyze your top competitors to understand the strategies they’ve used to rank. This includes a deep dive into their on-page and off-page SEO, content strategy, and overall strengths, giving us insights to craft a plan that outperforms them.
In-depth SEO Audit
We thoroughly audit your website & GBP, covering on-page, off-page, technical factors, and content performance. We then use these insights to create a tailored plan to improve your site’s overall performance.
Local SEO
We optimize your website and Google Business Profile to rank for relevant queries & search terms your clients use based on your services and location, helping you appear in top results of search results and local map pack.
On-Page SEO
We don’t just add keywords to your content. We also incorporate entities, attributes, values, and LSI keywords. Each piece of content is crafted with a well-optimized and well researched content brief, ensuring it’s relevant and valuable for both users and search engines.
Off-Page SEO
We go beyond basic link building by using strategic anchor texts on diversified URLs, and diverse anchor types. This ensures your off-page signals appear natural and effective, enhancing your site’s authority and search engine relevance.
Technical SEO
We ensure your site’s technical health by optimizing crawlability and improving loading speeds. This helps search engines index your site efficiently and provides a better user experience overall.
Topical Maps
We don’t just use keywords based on search volume or difficulty. Instead, we focus on the right entities and attributes for your website. We make sure the content is closely connected to the main theme and context of your site. This helps search engines understand your content better and improves how users find your website.
Entity SEO
We don’t just use keywords based on search volume or difficulty from third party tools. Instead, we focus on the right entities and attributes for your website. We make sure the content is semantically connected to the main theme and context of site and the industry your business serves eventually helping both users and search engines.
Backlink Audit
Before we acquire or create any backlinks, we carefully check how relevant they are. We make sure to diversify the anchor text to keep our backlink profile healthy and avoid overdoing it. Each link goes through manual verification based on the criteria we make while creating our strategy, which includes relevance, traffic, domain authority, URL distribution and anchor text diversification.
We let the results do the talking!
Common Problems We Fix for Local Businesses
Not Showing Up on Google Maps: Many local businesses struggle to rank higher for their main commercial search terms. We optimize your Google Business Profile, on-site SEO, & off-site SEO to improve your visibility in local map pack, organic searches, and AI search results.
Not Ranking in Nearby Cities: We focus on a complete SEO campaign to help you rank not just in your main city but also in nearby areas. This strategy not only improves your visibility but also helps grow your clientele and revenue.
Traffic but No Calls: When we onboard new clients, we often notice that previous SEO agencies or freelancers focused solely on creating top-of-funnel content to drive traffic to blog posts. Unfortunately, this approach doesn’t help businesses receive calls, get conversions, or generate new inquiries. At seo-smith.com, we prioritize your main business KPIs and do not chase vanity metrics. Our primary focus is always on helping you rank for high-intent commercial service keywords that are directly related to your business.
Inconsistent Business Information Online: Having different information across platforms can confuse potential customers. We ensure your NAP (Name, Address, Phone) is consistent across all listings.
Competitor analysis: it’s always your competitor who decides your position in the SERPs. Our next phase of strategy after making improvements to existing site structure, on-site SEO is to analyze your top 3-5 competitors and create a strategy to outrank them. This includes full funnel content strategy, backlink strategy, and GBP optimization
Backlink audit: Backlinks are like currency to your website. They can make or break your site’s performance. We first analyze the backlink profile of your website, then compare it with your top 3-5 competitors, and then create a strategy on what type of links would be required to sustain long-term rankings. we don’t create any spammy links like profile links, and we don’t just chase metrics like Domain Rating(DR), we have our strict in-house criteria to analyze before we acquire any new link or invest in them.
Why Choose Us Over Other Local SEO Agencies
100% Focus on Local SEO
No Guesswork, Only Results
Affordable Plans for Small Businesses
Transparent Communication
We do what works, not just publish content or blogs and bill you monthly
Who We Help with Local SEO
We offer our local SEO services to a variety of businesses in the home services industry. Our focus is on helping service-based businesses like roofers, fencing contractors, landscaping contractors, pressure washing companies, interior & exterior design companies and more. We also help businesses with brick and mortar locations, please feel free to contact us to discuss more in details and if we are the right fit.
Whether you’re a small business just starting or an established company looking to improve your online presence, we have the expertise to help you succeed.
we are Never Too Busy For You
Always just a call or a text away!
stop loosing business in your own area
client testimonials
why choose us?
Ready to Boost Your Business Visibility with SEO Experts?
You’ve come to the right place.
Choosing the right SEO experts means you’re not just another website in the crowd. We dive deep into your specific needs and goals, ensuring our efforts are tailored to your business.
We focus on delivering clear, actionable results that drive more customers your way. If you’re looking for a straightforward approach to boost your online presence and see real impact, get in touch.
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